THE JOURNAL

Thoughts on Comfort,
Craft & Clothing

Fit Jan 29, 2026 3 min read

What Happens When Your Underwear Doesn't Fit (And Why Most Men Don't Notice)

You'd never wear the wrong shoe size for a year. So why do most men spend decades in underwear that doesn't actually fit them?

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Design Jan 22, 2026 2 min read

The Case for Seamless: Why Fewer Stitches Mean Better Underwear

The average pair of men's underwear has 12 to 18 seams. Ours has 3 to 6. Here's why that difference matters more than you think.

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Sustainability Jan 15, 2026 3 min read

Why We Refuse to Be Fast Fashion

The fashion industry produces 92 million tons of textile waste every year. We decided to build a brand that works against that number, not toward it.

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